M World Cup Zip Up - Dark Blue

The Men’s Worldcup Sweater blends classic alpine style with modern comfort. Knitted in 100% superfine merino wool, it delivers exceptional softness, warmth, and breathability — making it ideal for long days on the slopes or relaxing après ski. Designed with a stand collar and a 1/4th front zipper, it offers easy temperature regulation, while the relaxed fit ensures all-day comfort. Available in four distinct colorways, this ski sweater is a versatile piece you’ll reach for season after season. Pair it with any of our ski pants for an effortlessly retro-inspired ski look.

The 1977 Sweater pays homage to the legendary World Cup competition in Voss, where Swedish ski icon Ingmar Stenmark claimed his first gold medal after previous attempts.

As many know, the friendly—but fierce—rivalry between Sweden and Norway runs deep, especially in sports. At We Norwegians, we admire Ingmar’s iconic ski style from that era. Setting competition aside, this sweater celebrates both Ingmar Stenmark and the unforgettable fashion of 70’s skiing. 

Quality:

• 100% Superfine Merino Wool
• Mid-weight knit quality
• Flat knit technique

Fit:

• The model is wearing size M
• Model height: 184 cm | 6'
• Garment length: 70 cm | 27.5"
• Chest: 101 cm | 39.7"
• Designed for a relaxed fit.

Care:

• Machine washable on wool setting, cold
• Use special detergent for wool - No bleach
• Do not soak, rub or wring
• Do not tumble dry
• Iron/steam using a cloth
• May shrink up to 5%