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Founded by Yvon Chouinard in 1973, Patagonia is one of the most recognizable names in Outdoor Clothing today. Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of their worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. Patagonia's approach they take towards product design demonstrates a bias for simplicity and utility.

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